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How to Edit a Video Podcast for YouTube
and Spotify
According to a 2023 report by Riverside.fm, video podcasting is on the rise, with over 60% of podcasters now publishing video alongside audio. And it’s not hard to see why: platforms like YouTube and Spotify are investing heavily in video podcast features, making it easier than ever for creators to reach wider, more engaged audiences.What does this mean for brands and creators? Simply put: if you're not producing video podcasts, you’re missing out on discoverability and audience connection. But editing a video podcast is no small feat—it requires a strategy that balances visual storytelling, sound clarity, and platform-specific formatting.In this blog, we’ll walk you through the fundamentals of editing a video podcast for YouTube and Spotify, including best practices, tech tools, and how we use AI at LT Media to streamline the process for maximum impact.Why Video Podcast Editing MattersVideo podcasting brings a layer of engagement that audio alone can’t match. Visual cues—like facial expressions, screen shares, or product demos—build connection and trust.More importantly, YouTube is now the #1 platform for podcast consumption in North America, overtaking Spotify and Apple Podcasts. So if you're only publishing audio, you're effectively hiding from half your potential audience.But video editing for podcasts isn’t about flashy transitions or cinematic effects.
It’s about:
Highlighting the speaker dynamically
Cleaning up visual distractions
Enhancing with text overlays and B-roll
Making content repurposable for Reels, Shorts, and TikTok
Our AI-Powered Editing Workflow at LT Media
We use a combination of human editors and AI-powered tools to streamline the video editing process while maintaining brand quality and consistency.
Here’s what that looks like:
Speaker Detection & Auto-Cropping
AI identifies who's speaking and adjusts framing automatically (great for remote interviews and multi-cam setups).
Noise Reduction & Audio Syncing
Tools like Descript and Adobe Enhance clean and align audio automatically while we fine-tune for tone.
Dynamic Captioning
AI generates branded subtitles that match your visual style, improving accessibility and watch time.
Content Repurposing
Using AI to clip highlights, quote pulls, and viral soundbites for social—without needing to manually scrub hours of footage.
The goal? Save hours of manual labor while staying visually consistent and on-brand.
Best Practices for Editing a Video Podcast
1. Plan for Editing Before You Record
The biggest editing challenges often stem from poor planning. Use framing that works for both vertical (social clips) and horizontal (YouTube) output. Always record in 4K, even if you're exporting in HD—it gives you room to crop and reframe in post.
2. Keep Visuals Clean and SimpleYour viewers are here for the conversation, not Hollywood effects. Use minimal motion graphics, and cut only when it adds clarity or impact.
3. Cut the FillerUse AI tools to quickly find and remove "ums," "ahs," long pauses, or repeated phrases. This keeps your show sharp and fast-paced.
4. Create for Multiple PlatformsDon't just think about YouTube. Consider how you'll repurpose the content for LinkedIn, TikTok, Instagram, and even email marketing. Our editing team ensures every episode is sliced and optimized for cross-platform delivery.
Common Editing Mistakes to AvoidNot balancing audio and video quality: A crisp video with poor sound is worse than an average video with great audio.
Overediting: Too many cuts, jump effects, or pop-ins distract from the conversation.
Ignoring branding: Your fonts, intro style, and tone should be consistent across all visuals.
Failing to optimize thumbnails: A good thumbnail is 70% of YouTube click-through success.
Why Work with a Post-Production Partner? DIY editing is time-consuming, especially when you’re juggling content strategy, guest management, and promotion. That’s why agencies like LT Media exist—to handle the heavy lifting with a mix of human creativity and AI efficiency.With our Edit Essentials or Content Engine packages, we deliver:Polished, professional video podcast edits
Platform-ready versions for YouTube, Spotify, Reels, and Shorts
AI-enhanced workflow that saves you hours per episode
Content repurposing that builds your online presence faster
Final Thoughts
Video podcasting isn’t just a trend—it’s the future of content marketing. And the editing process is what separates a decent video from one that commands attention and earns followers.By combining smart planning, visual strategy, and AI-powered editing tools, we help creators and brands stand out on every platform. Whether you’re producing weekly interviews or rolling out a branded series, having a pro team behind the scenes makes all the difference.
It’s about:
Highlighting the speaker dynamically
Cleaning up visual distractions
Enhancing with text overlays and B-roll
Making content repurposable for Reels, Shorts, and TikTok
Our AI-Powered Editing Workflow at LT Media
We use a combination of human editors and AI-powered tools to streamline the video editing process while maintaining brand quality and consistency.
Here’s what that looks like:
Speaker Detection & Auto-Cropping
AI identifies who's speaking and adjusts framing automatically (great for remote interviews and multi-cam setups).
Noise Reduction & Audio Syncing
Tools like Descript and Adobe Enhance clean and align audio automatically while we fine-tune for tone.
Dynamic Captioning
AI generates branded subtitles that match your visual style, improving accessibility and watch time.
Content Repurposing
Using AI to clip highlights, quote pulls, and viral soundbites for social—without needing to manually scrub hours of footage.
The goal? Save hours of manual labor while staying visually consistent and on-brand.
Best Practices for Editing a Video Podcast
1. Plan for Editing Before You Record
The biggest editing challenges often stem from poor planning. Use framing that works for both vertical (social clips) and horizontal (YouTube) output. Always record in 4K, even if you're exporting in HD—it gives you room to crop and reframe in post.
2. Keep Visuals Clean and SimpleYour viewers are here for the conversation, not Hollywood effects. Use minimal motion graphics, and cut only when it adds clarity or impact.
3. Cut the FillerUse AI tools to quickly find and remove "ums," "ahs," long pauses, or repeated phrases. This keeps your show sharp and fast-paced.
4. Create for Multiple PlatformsDon't just think about YouTube. Consider how you'll repurpose the content for LinkedIn, TikTok, Instagram, and even email marketing. Our editing team ensures every episode is sliced and optimized for cross-platform delivery.
Common Editing Mistakes to AvoidNot balancing audio and video quality: A crisp video with poor sound is worse than an average video with great audio.
Overediting: Too many cuts, jump effects, or pop-ins distract from the conversation.
Ignoring branding: Your fonts, intro style, and tone should be consistent across all visuals.
Failing to optimize thumbnails: A good thumbnail is 70% of YouTube click-through success.
Why Work with a Post-Production Partner? DIY editing is time-consuming, especially when you’re juggling content strategy, guest management, and promotion. That’s why agencies like LT Media exist—to handle the heavy lifting with a mix of human creativity and AI efficiency.With our Edit Essentials or Content Engine packages, we deliver:Polished, professional video podcast edits
Platform-ready versions for YouTube, Spotify, Reels, and Shorts
AI-enhanced workflow that saves you hours per episode
Content repurposing that builds your online presence faster
Final Thoughts
Video podcasting isn’t just a trend—it’s the future of content marketing. And the editing process is what separates a decent video from one that commands attention and earns followers.By combining smart planning, visual strategy, and AI-powered editing tools, we help creators and brands stand out on every platform. Whether you’re producing weekly interviews or rolling out a branded series, having a pro team behind the scenes makes all the difference.
About the Author
Brandon has over 8 years of experience in the podcasting space, and has worked across every stage of production—from recording and editing to repurposing content for social and optimizing for SEO. He's collaborated with creators, founders, and brands to help them grow their audiences, improve production quality, and turn their podcasts into strategic marketing assets. He know runs as founder and content manager for LT Media, combining AI-powered workflows with expert storytelling to help clients scale smarter.